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HOUSTON, TX 77002 | 713.261.5798 | hello@franzies.com
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Home Page Photography: Manda Weaver || www.mandaweaver.com || @mandaweaver

Big Pimpin' & Spendin G's (when it comes to V-day), but why?


We all have a friend or two who are unabashedly anti-gift giving holidays. Whether it is Valentines Day, Christmas, a birthday etc. they are reliable in their constant complaining about the commercialization by companies of the day in celebration. Personally, I have always been quick to write off my less holiday-enthused friends as just pessimistic scrooges who need a hug, but do they maybe have a point? I think we can all agree that there is without a doubt an ever-growing commercialization of any holiday associated with gift giving, however, why does it feel like we spend so much more on those days than we would for the some products on another day.

Is there any truth to the notion that retailers, whole-sellers, and even production companies actively increase prices during the busiest times of the year? While I can't say for sure how other sectors of direct trade bushiness are affected by these times of the year, the flower industry certainly has a much higher price-point during the busy times of the year (i.e. the holidays).

Is this because your florist likes exposing your weakness of love and is just trying to rip you off when they know you need them most? NO! We promise that is not the case. Instead, there is actually a pretty simple answer from a floral perspective as to why prices during this time of the year seemingly skyrocket out of no where: Supply Chain Disruption.

I'm guessing that typically the first thing that comes to mind when thinking about the holidays is probably not the basis or fundamentals of supply chain management or small business economics, but more often than not this is why your typically 95 dollar dozen of roses has become 120 dollars on Valentines Day. (Ps. I'm not talking about what you can get on 1-800 Flowers or at your local grocery store - I'm talking about true artistry from your local flower designer and/or flower shop). For the most part the term supply chain management is a vague one that most people recognize, but have absolutely zero idea what it actually means. That is totally ok, I was one of those people until someone explained it to me. Supply chain management is just the organization of all activities necessary, from raw material production to distribution to end sale, to streamline the entire process in the most cost effective way possible. Not a very hard concept, just a very detailed task that requires someone who has an understanding (and hopefully some experience) of the logistical side of a business. But we aren't talking about fortune 500 companies that has someone over seeing every step of the supply process, we' are just talking about your local florist.

I'd feel pretty comfortable betting that your florist does not have someone in a supply chain role in the studio with them at all times, we definitely don't. Instead while determining our own prices, we rely on a whole seller to provide us with constant updates of available inventory at specific price points which fluctuate depending on demand and availability. These prices given by the whole seller are determined by those established by the freight company that ships the flowers directly from a farmer who is typically in another region of the world and is also being inundated with an influx in demand. Along these steps of production efficiency declines, prices become more inflated, to everyone in the chain and by the time a single rose reaches the hand of a customer on Valentine's Day, it has touched about 100 others along the way and has seen a price hike that resembles gold more than a flower.


Our best advice; now that you have a better idea as to why they are there, don't let the inflated prices frustrate your gift giving process or your relationship with your usual florist. Trust that your florist has sourced the most fresh flowers and will design them in the most unique way for your loved one on February 14th. Speaking of which, our Valentine's Day collection is here, which you can discover more by clicking here!



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